Different Spaces Tell Different Stories: Why Companies are Embracing Environmental Branding
As environmental branding continues to trend, businesses are experiencing benefits beyond adding a splash of color to the office. From wall décor and office graphics to decorative privacy film for conference room windows, interior graphics don’t just fill space. Projects challenge marketers to understand the implications for a company brand. They present graphic designers a unique canvas to share a company story. In many cases, installations foster team-building as ideas are crowdsourced from different departments.